Class NotesWharton Business School Alumni Magazine
Summer, 2004
Richard Armerding and his sister Jane St. Claire have launched a new website to market specialty foods from California at www.SavorCalifornia.com. It went live December 14, 2003 with 16 purveyors of fine foods and beverages in Sonoma County. The site will be expanded over the coming months to include additional purveyors from Sonoma, as well as Napa, Mendocino, Marin, San Francisco and more. This is Jane and Richard's first business venture and is expected to break even within a year and a half. After that, the sky's the limit!
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